A cuddly, funny, kind-hearted rabbit whose animated series is a massive online and TV hit, is gearing up for a number of product launches, including clothing and bags. The TV serie Molang gives an affectionate and humorous look on the relationship between an eccentric, joyful and enthusiastic rabbit, and a shy, discreet and emotional little chick named Pig Piu. Despite their many differences, these two enjoy a unique friendship. The over the top cuteness of the lead characters and the fact there is no dialogue allows this unique property to transcend demographics appealing to both preschoolers as well as teenagers. The series value Happiness - Friendship - Solidarity - Mutual respect.