For scoops, news, tips, tricks & talkabouts. Things of interest and importance… for you.

Rongrong collaboration with Conair Hair
Rongrong's promotional collaboration with Conair Hair exclusively for ULTA went live in August on their instagram and Ulta's website and will be in-stores on August 4th.
Rongrong designed packaging for 3 of their styling irons for this ULTA launch and will have a dedicated display of her products with her logo in-stores.


Annie Phillips named Licensing Agent for design brand
Design Brand Annie Phillips has selected License Connection as its licensing representative.License Connection will work to uncover a range of licensing opportunities for the brand in the Benelux region. The Annie Phillips art for living brand generates creative design ideas by taking inspiration from the Annie Phillips archive of more than 300 original artworks. Read more...


Sekiguchi Names Monchhichi Licensing Agent for Benelux
Sekiguchi has appointed License Connection as the licensing agent for Monchhichi, the Japanese character created more than 45 years ago, in the Benelux region. Read more...



Bouffants & Broken Hearts added to portfolio
Jewel Branding has appointed License Connection as licensing agent for the Bouffants & Broken Hearts brand. View more...


Kid-E-Cats in the Benelux 
APC Kids has appointed License Connection as the licensing agent for Kid-E-Cats in the Benelux region. Read more...


The Gruffalo in the Benelux
Magic Light Pictures has appointed License Connection as licensing agent to manage the Benelux Licensing market for The Gruffalo.
View more


Transport for London (TfL)
TSBA Group has chosen License Connection as Benelux agent. 


Bing on the Big Screen
Starting April 21st Bing will be shown at all Vue Cinemas in The Netherlands. 


BING YouTube Ratings
- The Bing channel attracted 4.3m views in March – its best ever month
- March views were up 82% on February, underlining the channel’s strong, and    accelerating, growth
- Lifetime views (since Oct 2018) are currently at 12.3m, with 1.1m hours of content    watched
- Dutch Bing channel subscribers should hit 20k this month
- Dutch channel is currently our fourth largest – and very nearly now equalling the    English channel for monthly views!


Masha and the Bear at the Cinema
New cinema event, starting April 10; all cinemas 


Masha and the Bear most watched cartoon on YouTube!
Masha and the Bear is the most watched cartoon on YouTube! Now it is official. And we are very proud of this.


Bing present at Sinterklaasfeest Zapp
Bing visited the Zapp Sinterklaasfeest. More than 32,500 kids and adults visited the Show. It was a great success.


Dutch Bing Facebook page live
Woohoo! We are proud to announce that the Dutch Facebook page of Bing is now live! This page will be used for driving awareness of the brand and building a community by focusing on the TV Series, Toys and Licensed Products.
Please take a look at: 
It’s a Bing Thing!

TOHO CO., LTD Appoints License Connection to Manage Benelux Market Licensing for Godzilla
Partnership to include Legendary Pictures’ Godzilla: King of the Monstersset to launch in 2019
The focus will not only be on the new movie Godzilla: King of the Monsters(launching in 2019), but also on Classic Godzilla content and the animated series, currently streaming on Netflix. As the licensing and merchandising program includes classic movies and the upcoming feature film, the core target group will be men and boys, followed by a secondary focus on parents, gift buyers, and women.

“We are excited to partner with License Connection,” says Takaaki Nakazawa, Head of Licensing and Global Strategies, at TOHO Company, Ltd. “Their wealth of experience in key territories presented us with such a great opportunity to expand our brand footprint and reach a wider fan base around the globe.”


New licensing opportunity - Bouffants and Broken Hearts
Kendra Dandy's sassy designs have captured the hearts of audiences around the world, millennial and beyond.  She has successfully collaborated with global brands including Anthropologie, Vans, Sephora, Nike,  Estee Lauder, Bobbi Brown and boasts a loyal social media following of over 30,000 engaged fans. Her designs have been featured in Vogue and Marie Claire. Her designs-- ranging from cheetah's strutting in red heels to winking fries-- are on-trend and all refreshingly unexpected. 


Discovery will launch a STEM-based toy shop at FAO Schwarz's Rockefellar Plaza HQ in New York City this month
Launched just in time for the holiday season, the Discovery #Mindblown Shop will feature a line of gender-neutral, STEM-based edutainment toys created with Merchsource. It will also be stocked with favourites from the Discovery kids toy line.
read more..


Dutch Bing YouTube Channel Live!
Herewith we would like to inform you that the Dutch Bing YouTube channel is now live with a selection of videos available (all over 10mins long) - from Bing Stories compilations (monologues) to episodic compilations and ‘how to’ videos. A few episodes will be added shortly. You can watch here: Bing - Officieel Kanaal


New Property - 44 Cats
The series 
follows the daily adventures of Lampo, Milady, Pilou and Polpetta, also known as THE BUFFYCATS – from the name of their band. The Buffycats are homeless in a modern city and get shelter in a garage inside Granny Pina’s property. They transform the garage in their CLUBHOUSE – a place where all cats from the neighbourhood get together to have fun, relax, and most of all…to help each other! 

Rainbow SpA



Molang shines on social networks!
Record progression of Molang on social networks this summer! Fans are currently nearly 900 000 following Molang, 3 times more than early 2018…
The strong growth of the facebook Followers reached over 525 000 fans. During 2018, this number has increased by over 240%. On Youtube, Molang has generated nearly 80 million views since its launch and the official channel is close to 175 000 subscribers. Finally, Molang and Piu Piu have recently exceeded 1.1 billion views on Giphy with over 400 available GIFs!


Brand Licensing Europe 2018
Brand Licensing Europe brings together the entire European brand licensing industry for three days of relationship building, deal making and trend spotting. It is the only place to discover what the European licensing industry has to offer under one roof. Get in touch with us for Licensing opportunities.